Our strategy

Our vision, mission and strategy – building a future free from the harm caused by drugs and alcohol.

Why we exist

There are almost 100 drug-related deaths every week in the UK - that’s over 13 deaths per day.
Scotland currently has the highest drug-related death rate in Europe.
82% of dependent drinkers in England are not in treatment.
Each week 700 people are hospitalised and 24 die in Scotland as a result of alcohol use.

We exist to change this.

(The difference we'll create in the world)

A future where everyone lives a life free from the harm associated with drugs and alcohol.

To be there for anyone experiencing challenges with drugs and alcohol.

To work with people on their unique journey, whether it’s staying safe and healthy, making small changes, or completely stopping a harmful habit.

To reduce stigma associated with drug and alcohol use so that everyone feels able to reach out for help.

We will do this by delivering specialist, free-to-access services to anyone who needs support, working in partnership with other experts.

To help realise our vision, we’re focused on three key priorities:

Develop our core client support offer and operating model.
Deliver high performing services and sector-leading client outcomes.
Be a confident and bold voice in the sector and proactively work to tackle stigma for our clients, in the system and in society.