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23 December 2021

With You partners with Snapchat to bring in-app drugs information and harm reduction advice to young people

Heads up episodes in snapchat

Snapchat has launched an in-app drug education portal in the UK called ‘Heads Up’, that will show content and advice fromWith You, when a user searches for drug-related phrases.

Snapchat is used by 90% of 13-24 yr olds and has 13m daily users in the UK. The With You episodes featured on the platform include information about the impact of using common drugs such as cannabis and MDMA.

Jennifer Rushworth-Claeys, Head of Young Persons Service Delivery at drugs, alcohol and mental health charity With You, said:

“We’re pleased to be partnering with Snapchat on Heads Up, an initiative that will help raise awareness of drugs and how to stay safe across a platform used by millions of young people each day in the UK. It comes at a crucial time with levels of drug use remaining high among young people who increasingly turn to social media to access information and connect with friends.

“I’m particularly proud that young people who recently joined us as Young Ambassadors through the Kickstart programme have played a central role in shaping the content and advice. We’re passionate about working with young people - speaking with them rather than at them, and look forward to building on this work in the future.”